Today, Brandify is excited to announce the acquisition of Street Fight, the foremost integrated media, research and events company covering local marketing and technology. Since 2011, Street Fight has covered the evolution of local marketing through its daily website and newsletter, serving as an invaluable resource to location-based brands and marketers through.
As mobile devices account for nearly 60% of all internet searches, location-based, “near me” queries are dominating the web, increasing the need for a better understanding of local marketing strategies among enterprise brands.
Street Fight, having access to new resources and technology, will have the opportunity to expand its reach by expanding their event frequency and content production. This partnership demonstrates our commitment to continue innovating Local. We support Street Fight in its mission to support the development of sustainable business models and marketing practices in local with content, community and industry intelligence.
Street Fight founders, Laura Rich and David Hirschman, have deep roots in the hyperlocal industry, and will continue to exercise editorial independence and creative authority over Street Fight.
We are proud to be able to contribute to the Local community of brands and marketers through our new relationship with Street Fight. A move that will enable the community a as whole.
For more information, check out Street Fight’s article.