Today, more than 50% of all internet searches take place from mobile devices, yet 93% of sales still take place in physical stores. Mobile and Local are intricately intertwined, with 56% of mobile searches holding local intent and a projected 42% of mobile ad spending to be location-targeted by 2019. Yet, many enterprise marketers struggle to manage location data and effectively attribute online to offline.
Location data provides a powerful foundation for engaging customers and gaining valuable insights that help your brand strengthen its presence across the web and build long-term loyalty. Learn how to interact with customers at the local level by harnessing the power of location data to help meet your brand’s big-picture objectives. Read the full Marketing Land report to see how Brandify is helping brands simplify the customer experience through optimizing key local technologies and data analytics through marketing automation.