The Brandify Competitor Dashboard lets you to monitor and compare the strength of your online brand against that of your closest local or national competitors. See where they’re getting traction on social media, what keywords drive visitors to their website, when they are mentioned in articles or blog posts, and what customers are saying about their services on Yelp!, TripAdvisor, and others.
Using the Brandify Competitor Dashboard requires signing up for a Brandify account. You can sign up for a free trial here, otherwise email us at firstname.lastname@example.org or give us a ring at (877) 630-4920. We’d love to chat!
To start using the Competitor Dashboard, you must first specify up to 3 competitors for local brands and 5 for National Brands. You enter this information when you first navigate to the Competitor page, found under the Insights Menu on your left navigation bar. For each competitor you need to enter the business name and their website address.
Once you’ve submitted your competitor list, you’ll receive an email notification within 24 hours when the Competitor Dashboard becomes active.
Once you’ve submitted your competitor list, be sure to link your Twitter, Facebook, LinkedIn and any other accounts your business may have. We cannot retrieve competitor data from Twitter or LinkedIn if you have not attached your own Twitter or LinkedIn accounts to your Brandify Profile. In case you do not have a Twitter or LinkedIn account but suspect your competitors might, then you need just authenticate with Twitter and LinkedIn and skip the search and attach profile step.
Using the Competitor Dashboard
When your Competitor Dashboard has been enabled, your Brandify Profile is refreshed daily rather than weekly. This means that each morning when you login to Brandify, you will see fresh data for your business and for your competitors to give you the most up-to-date insights on a daily basis.
Once you’ve received the email notification saying that your Dashboard is ready, login to your Brandify account and navigate to your new Competitor Dashboard. Competitor data is displayed in two locations:
- Insights | Search
If your company is a national brand, you will now have a tab at the top of your search insights page for your own business as well as for each of your competitors. This will enable you to quickly see the search traffic your competitors’ websites are receiving and what organic or purchased keywords are generating this traffic.
- Insights | Competitors
The Competitors Insights page is where we display most of the statistics and data relating to your competitors. You will see four tabs, each containing different information relating to the online behavior of you and your competitors
Navigating the Competitor Dashboard
The Summary tab contains a quick overview of how you have been performing vs. your competitors across some key metrics. You can view this data over a time span of twenty-four hours, seven days, or thirty days. The seven day summary view will not contain a complete set of data until it has been seven days since your dashboard has been activated, and likewise for the thirty day view.
The Analytics tab is perhaps the most powerful tab on the dashboard. You can display a variety of different metrics on each business, sort those metrics depending on what you want to compare, and measure how your own business performs across each data set. To configure the Analytics tab, you’ll need to first choose which metrics to display by clicking on the “Configure Analytics” link on the top right of the page.
The Social tab displays the most recent social media updates posted by your competitors. The default view shows a single row for each competitor that you can expand to view each competitor’s recent updates on Facebook and Twitter.
This tab is only available on the National Brand plan. It displays the most recent mentions of your competitors in articles and blogs across the web so you can keep track of what’s being written about your rivals in the media.
This tab is only available in the Local plan. It displays a list of consolidated reviews across all your competitors for either the last 7 or 30 days. You can search the Reviews tab for any keywords or comments you wish to focus on.