With brands like Sephora, Starbucks and Patagonia leading the way in distinguishing themselves as masters of local engagement, competitors and admiring marketers can delve into the multi-layered approach of the engagement stack to measure outcomes and attribute marketing success. Multi-channel customers are switching between devices and expecting uniform brand information and engagement everywhere they look. So, enterprise marketers must ask themselves:
How are masters of engagement leveraging data and technology to engage customers on their terms?
In The Engagement Stack, a whitepaper sponsored by Brandify, immr’s Dr. Phil Hendrix breaks down the multi-layered technique that successfully-engaged brands use when forming a localized connection.
Download the whitepaper and learn how to start developing a winning engagement strategy for your brand: