There are now more than 7.2 billion active SIM cards in the world and the number is increasing five times faster than the human population. Today, two thirds of American adults own a smartphone and nearly half own a tablet. As the amount of mobile connections continues to grow, these devices will become even more integrated into our daily routines.
According to Nielson, 47% of smartphone owners are using social media daily, making it the top internet activity on U.S. mobile devices.
After reading this Whitepaper, enterprise marketers will understand the importance of social strategies to develop a holistic mobile marketing strategy.
Are you ready to begin?